Your Google Business Profile is often the first thing a new customer sees. Posts on it are free, quick to make, and show people searching right now that you are active.
What to post
- Seasonal reminders, like boiler checks before winter or AC tune-ups before summer
- A single service with a clear next step, such as call or book online
- Answers to questions customers ask you on the phone every week
- Finished jobs and real photos from your area
Keep it short
Aim for 80 to 150 words. Lead with the useful part in the first line, because Google often cuts the rest off in search results.
Add a clear button
Use the Call or Book button that matches how you want people to reach you. One clear action works better than three.
Mistakes to avoid
- Posting prices or offers that have ended
- Stuffing in keywords and town names until it reads badly
- Using stock photos that look nothing like your business
- Going quiet for months, then posting five times in one day