Guides for busy local business owners
Plain advice on what to post, when to post it and how to turn posts into customers.
Handing your social media to an AI helper: a simple checklist
What to tell an AI helper on day one, what to let it decide, and what to keep for yourself.
Read the guide →How often should a local business post on social media?
The honest answer, and a simple weekly rhythm you can keep up without burning out.
Read →Google Business · 5 min readGoogle Business Profile posts: what works for local services
What to post on your Google profile, how long it should be, and the mistakes that waste it.
Read →Ideas · 6 min read25 post ideas for plumbers, electricians and other home services
Never stare at a blank screen again. Ideas you can use this month, grouped by goal.
Read →Writing · 4 min readHow to write captions that get calls, not just likes
A four part formula for short captions that turn a scroll into a booking.
Read →Health · 5 min readSocial media for dentists and clinics, without the awkward selfies
What patients want to see, what to avoid for privacy, and a simple monthly plan.
Read →Branding · 3 min readWhy your posts should look like your website
Small brand details that make people trust you, and how to keep them consistent.
Read →Rather not write them yourself?
Porchlight reads your website and designs a month of posts in your brand. Free for 10 posts a month.
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