Likes are nice. Calls pay the bills. Captions for local businesses should be written for the person who needs you this week.
The four parts
- Hook: name the problem or moment in the first line
- Help: give one useful fact or tip
- Proof: a short line on why you, such as years in business or a guarantee
- Next step: call, book or message, with the number or link
An example
No hot water this morning? Before you call anyone, check that the boiler pressure is between 1 and 1.5 bar. If it keeps dropping, that's a sign of a leak, and we can fix it the same day across Leeds. Call us or book online.
Keep the voice yours
Write the way you talk to customers on the phone. Short sentences. No jargon. If you wouldn't say it out loud, cut it.
Hashtags and emojis
Use a few local and service hashtags, not thirty. Emojis are fine in moderation, but they shouldn't carry the message.