Blog

The Porchlight blog

Practical ideas for getting local businesses seen, chosen and called.

Wick the lantern next to the words Let AI pick your best posts, safely
Guides · 2 min read

How to let AI pick your best social media posts (without losing your voice)

AI can sort good posts from weak ones in seconds. Here's what to let it decide, what to keep for yourself, and a simple weekly routine for local businesses.

November 2, 2026
Wick, a small lantern character, next to the words Meet Wick, your social media helperProduct news · 2 min read

Meet Wick: the AI helper that runs your social media while you grab a coffee

Wick is the new AI helper inside Porchlight. It sets up your account, picks your best posts, writes and schedules new ones and fixes designs that look off. You can watch it work.

November 2, 2026Porchlight 2.0 studio showing a post in a Facebook feed previewNews · 3 min read

Porchlight 2.0: a new studio and a Porch AI that does the work for you

Porchlight 2.0 is live. A redesigned studio, live feed previews, a smarter calendar, a new onboarding and Porch AI, an assistant that remembers your rules and edits and reschedules posts when you ask.

October 29, 2026Facebook, Instagram and LinkedIn compared for local businessesGuides · 2 min read

Facebook vs Instagram vs LinkedIn: where should a local business post?

You don't need to be everywhere. Here's how Facebook, Instagram, LinkedIn and Google Business Profile compare for local businesses, and how to choose the right mix.

October 29, 2026A brand memory list with rules for social media posts: never show prices, always say family-run, a current offer and opening hoursGuides · 2 min read

What to tell your social media team (or AI) about your brand

Whoever writes your posts, a freelancer, an agency or an AI tool, can only follow rules you've told them. Here's the short brand brief every local business should write down.

October 29, 2026Seasonal social media post ideas for an HVAC company: furnace tune-ups, AC checks, same-day repair and filter remindersIdeas · 3 min read

Social media for HVAC companies: post ideas for every season

Heating and cooling is the most seasonal trade there is. Here are post ideas for winter, spring, summer and fall that keep an HVAC company busy all year.

October 29, 2026A month calendar showing two to three social media posts a week for a local businessGuides · 2 min read

How often should a local business post on social media?

Two or three good posts a week beats a burst of ten followed by silence. Here's a simple posting schedule for local businesses, by platform, and how to keep it going.

October 29, 2026Porchlight 1.0 launch, a lantern lighting up a month of social postsNews · 2 min read

Introducing Porchlight 1.0: a month of social posts from your website

Porchlight 1.0 is live. Paste your website and get a month of on-brand posts for Google, Facebook, Instagram, LinkedIn and X in about five minutes.

October 23, 2026Café owner reviewing on-brand social media posts made by PorchlightProduct · 2 min read

How Porchlight makes on-brand social media posts from your website

A look inside how Porchlight learns your logo, colors, fonts and voice, so every post looks like your business and not a template.

October 22, 2026Business owner updating Google Business Profile posts on a laptopGoogle Business · 3 min read

Google Business Profile posts: a simple weekly routine for local businesses

What to post on your Google Business Profile each week, how to write it, and the small habits that help you show up when people nearby search.

October 21, 2026Local business owner planning social media for local businessesCompany · 2 min read

Why we built Porchlight: social media for local businesses, without the busywork

We run marketing for local businesses every day. Here's the problem we kept seeing, and why we built Porchlight to fix it.

October 20, 2026Plumber fixing pipes under a sink, an idea for social media for plumbersIdeas · 3 min read

Social media for plumbers: 12 post ideas that bring in calls

Practical social media ideas for plumbing businesses, with examples you can post this month and a simple plan to keep going.

October 18, 2026