Few trades follow the weather like heating and cooling. The phone rings off the hook in the first cold week and the first heatwave, then goes quiet in between. Social media is one of the cheapest ways to smooth that out, because it lets you remind people before they need you.
Here's what to post, season by season.
Fall: get ahead of the first cold snap
Fall is when homeowners start thinking about heat, but most wait until something breaks. Your posts should nudge them to act early.
- Book a furnace tune-up before the rush. Explain what a tune-up covers in plain words.
- "Is that smell normal?" A short post on the dusty smell when the heating first comes on, and when to call.
- Filter reminder. A simple checklist: when to change it, which size, why it matters.
- Carbon monoxide safety. Remind people to test their detectors when the clocks change.
Winter: be the team people call first
When it's cold, people want to know you're open and you're quick.
- Same-day service. Say what time to call by to be seen today.
- What to check before you call. Thermostat batteries, the breaker, the filter. Helpful posts like this earn trust, even when they save someone a call.
- A real job from this week. A photo of your tech in the snow does more than any stock photo.
- Reviews. Share a five star review from a customer whose heat you got back on.
Spring: the AC check nobody thinks about
Spring is quieter, which makes it the best time to fill the calendar with maintenance work.
- Book your AC check before the first hot day.
- Indoor air quality. Allergy season is a natural moment to talk about filters, purifiers and duct cleaning.
- Maintenance plans. Explain what members get, like priority booking and discounts, without leading with price.
- Meet the team. Introduce a tech, how long they've been with you and what they love about the job.
Summer: speed and reassurance
When the AC stops in July, nobody is browsing. They want a fast answer.
- Same-day AC repair. Repeat your hours and service area often.
- Keep cool while you wait. Tips to keep the house cooler until the tech arrives.
- Is it time to replace? A calm, honest post on repair versus replace helps people trust you with the bigger decision.
- Before and after. A new system, neatly installed, with a short caption on what changed.
Posts that work all year
- Your service area, with the towns and neighborhoods you cover
- How you price work, for example upfront quotes before anything starts
- Your story: family-owned, how long you've been in business, why you started
- Licences, certifications and insurance, explained simply
Keep it local and keep it honest
Mention the towns you serve, show your own vans and your own people, and never promise prices or results you can't stand behind. HVAC customers are inviting you into their home, so trust is everything.
Let the seasons plan themselves
Porchlight knows how heating and cooling businesses work. It reads your website, picks up your services and service area, and writes posts that fit the time of year, in your colors and with your logo. Tell Porch AI about this month's offer or a job you just finished, and it turns that into a post too.
Try it free on your own website and see a month of HVAC posts in about five minutes.
