Today we're switching on Porchlight 1.0. It's the tool we wished our own clients had: paste your website, and a few minutes later you have a month of social posts that look and sound like your business.
What Porchlight does
Most local businesses know they should post more. The problem is time. Writing a caption, finding a photo and designing something that doesn't look like a template can eat an evening, every week.
Porchlight does that work for you:
- It reads your website the way a new customer would, picking up your services, your area, your tone and the things you're proud of.
- It learns your brand. Your logo, colors and fonts come straight from your site, so every post looks like it came from your own designer.
- It writes and designs a month of posts. Tips, seasonal reminders, service spotlights, checklists and proof, mixed so your page never feels repetitive.
- You stay in charge. Swipe right to keep a post, left to pass. Nothing goes out without your approval.
Built for the businesses people find on Google Maps
Plumbers, dentists, salons, law firms, cafés, roofers, gyms. Porchlight knows what each kind of business should and shouldn't say, from seasonal timing to the rules for legal and medical advertising.
What's in version 1.0
- Posts for Google Business Profile, Facebook, Instagram, LinkedIn and X
- 25 layouts, from photo posts to infographics
- Around 2,700 free photos matched to your industry
- A content calendar with scheduling on paid plans
- Several businesses in one account, for owners and agencies
How it works in five minutes
- Paste your website. Porchlight reads it and builds your brand profile.
- Check your brand. Adjust colors, fonts or logo if anything looks off.
- Swipe through your posts. Keep the ones you like and pass on the rest, with a quick reason if you want.
- Schedule or download. Pick the days that suit you, connect your accounts once, and approved posts go out on their own.
Each batch learns from your choices. If you keep checklists and pass on salesy posts, the next month leans that way.
Try it free
The Free plan gives you 10 posts a month with no card needed. If you want more, Starter is $29 a month for 40 posts with carousels and auto-posting, and Pro is $59 for 60 posts for each of up to 3 businesses.
Get your free posts and see what Porchlight makes for your business. We'd love to hear what you think, so just reply to your welcome email.
