Generic templates make every business look the same. On-brand social media posts do the opposite: a customer scrolling past ten plumbers can tell which one is you before reading a word. Here's how Porchlight gets there.
Step 1: reading your website
When you paste your address, Porchlight visits your site and reads it like a new customer would. It notes your services, the towns you cover, your opening hours, your reviews and the way you describe yourself. That becomes the brand profile you check before any posts are made.
Step 2: matching your look
Porchlight looks at your logo first, because that's where your real brand colors live. It then checks the colors and fonts used on your site, ignoring the defaults that come with website builders. The result is a small kit: two or three colors, a heading font, a body font and a clean version of your logo.
You can change any of it on the review screen. If your green is a little off, fix it once and every post updates.
Step 3: planning before writing
Before writing anything, Porchlight plans a month of distinct ideas tied to your actual services. A plumber might get a winter pipe checklist, a boiler service reminder, a "before you call a plumber" tip and a finished job. Each idea is matched to a layout that suits it, from photo posts to step-by-step infographics.
Step 4: your voice, not ours
Captions follow the tone of your website. A family dental clinic sounds warm and reassuring. A law firm sounds calm and careful, with no promised outcomes. Porchlight never invents reviews, prices or guarantees.
Step 5: learning from you
Every keep and pass teaches the next batch. Pass a post as "too salesy" and the next ones ease off. Keep the checklists and you'll see more of them.
Sized for every platform
A good post can look bad in the wrong shape. Porchlight exports each post at the size each platform shows best: tall 4:5 images for Instagram, Facebook and LinkedIn, so they fill the feed, a 4:3 image for Google Business Profile, and a square for X. You design once, and each channel gets the right fit.
See it with your own brand
The fastest way to understand it is to try it. Paste your website and you'll see your first on-brand social media posts in a couple of minutes. You can also browse example posts for 23 kinds of business.
