AI helpers can now pick your posts, write new ones, fix designs and schedule them. That saves hours, as long as you set it up properly. Here's a checklist that works for plumbers, dentists, salons and most other local businesses.
Day one: tell it what your website doesn't say
- Words and promises you never use, like prices or "cheapest in town"
- Days you're closed and seasons you're busy
- Real offers, with an end date
- The areas you cover and the customers you want more of
Let it decide
- Which drafts are strong enough to post this week
- Whether a logo is readable, a photo is sharp and the text fits on a phone
- The days and times posts go out, based on when your customers scroll
Keep for yourself
- Stories from real jobs and real customers
- Any offer, discount or guarantee
- The final OK on anything that uses your monthly posts
Check it can show its work
A good helper tells you why it kept or passed a post and lets you undo any change. In Porchlight, our helper Wick moves its own pointer through each step so you can watch, and every change has an Undo.
Ten minutes a week
Once it's set up, ask your helper to go through the week's posts, glance at what it picked, and tell it one new thing about your business. That's it.