When your posts use the same colors, fonts and logo as your website and van, people recognise you before they read a word. That recognition is trust.
The basics to keep the same
- Your logo, in the same version everywhere
- Two or three brand colors
- One or two fonts
- The way you describe what you do
Why templates hold you back
Generic templates make every business look the same. A customer scrolling past ten plumbers should be able to tell which one is you.
Let tools do the matching
Porchlight reads your colors, fonts and logo from your website and uses them in every post, so your page looks like your business without a designer.